Born Good Company : Are you looking for Handwash or Cleaners that are good for you as well as for your pet? If yes, then Born Good could be an answer to it. It is a new player in India’s home care industry.
As per the claims made on its official website, Born Good has labelled itself as clean, green, and effective. But is it really different or simply riding the trend?
Born Good Company Overview
Born Good is a new idea which is considered as a Fresh Take on Home Cleaning. The made its debut with one single principle that is cleaning must be safe. The company thinks old products are packed with toxins. And, to eliminate these toxins, Born Good is on a mission to substitute these with plant-fueled versions.
The company’s message is straightforward: no toxic fumes, no skin problems, and no bad conscience about filling the air with poisonous chemicals. As per their website, Born Good doesn’t want cleaning to have to come at a cost to others or the world.
It’s a meaningful attempt but there are a lot of companies claiming to be green. But, Born Good is different because it attempts to differentiate with certifications and a clean label reputation.
What Born Good Company Offers
The Born Good Company Portfolio includes the essentials and more. From laundry maintenance to surface cleansing, they’ve addressed every room.
Their product lineup includes;
- Liquid laundry detergents
- Fabric conditioners
- Toilet and floor cleaners
- Dishwashing liquids
- Gadget cleaners
- Plant-based air fresheners
- Lizard and insect repellents
- Hand washes and sanitizer sprays
- Concentrated cleaner kits
These are sold in packs, combos, and refills. The refill kits are designed to cut down on plastic waste. The concentrated kits cut down shipping weight and carbon footprint.
What’s in the Bottle?
Born Good makes the claim that its ingredients are bio-based and plant-derived. They indicate their products Includes;
- Sulphate
- Phosphate
- Paraben
- Artificial Dye-Free
They are USDA Certified Bio-Based content. They are Cruelty-Free Certified—No Animal Testing.
The ingredients are generally safe and mild. But they don’t always put the complete breakdown on the product pages. This might be a problem for those who demand complete transparency.
“Zero Toxins” is a popular slogan on their website. But this isn’t regulated. What’s “Non-Toxic” to one person may not be to another.
How They Package the Idea
Born Good’s Branding is classy. The bottles are contemporary. The typography is simple. The appearance is distinct and clean—just like their guarantee.
They also have starter kits that allow customers to recycle bottles. You purchase a pouch of concentrate, add water from their reusable container, and voila. Reduced packaging waste. Reduced carbon footprint.
It’s a clever scheme, though one may not be convenient for everybody.
Born Good on Social Media
Born Good has established a robust following on Instagram. Their posts are clean, colorful, and inform users about eco-friendly options.
They share tips, product videos, and user reviews. Their tone is positive and motivational.
They also promote flash sales and bundle deals through their website and social media handles.
Customer Reviews : Mixed but Mostly Positive
The majority of purchasers appear content. They report the goods smell pleasant. The package looks high-quality. Many prefer natural, gentle cleaning. There are some who demand more potent odors. Others question the cleanliness in relation to chemical cleaners.
This is par for the course for any New Green Brand. Natural products often require more time or labor.
Pricing and Access
Born Good is not cheap, but it is not luxury as well. Everything is in the mid-range. A 500ml laundry liquid is priced at about ₹350–₹450. Value packs and combos are cheaper. They usually have offers—20–25% Discount.
This makes the price more competitive. The products are currently available online only. Their website is the central hub. Delivery is available all over India. But offline store presence is minimal currently.
Returns and refunds are handled by a standard policy. Customer support is accessible by email or phone.
How Green Are They Really?
The company asserts that it uses manufacturers included on the ZDHC (Zero Discharge of Hazardous Chemicals) gateway. This indicates a dedication to safe manufacturing practices.
They claim that all their supply chain is eco-value driven. That’s quite an assertion. The packaging and certification bear it out, but only so much can be verified by users.
If you are a strong eco-user, you might wish to see more details of their sourcing and emissions.
Is It Just Good Marketing?
Born Good is certainly attractive. The products look fabulous. The tone is appropriate. The idea is spot on. But this can also come across as marketing savvy. It’s difficult to separate out how much is action, and how much is image.
Nevertheless, users do want to switch to safer cleaners. Born Good makes that choice available—with less guilt, less waste, and fewer chemicals.
Final Verdict
Born Good is getting a lot right. They’re encouraging better habits. They’re creating a contemporary brand based on sustainability.
But for those seeking to move away from abrasive cleaners, Born Good is a reasonable step in the right direction. The cost, packaging, and mission all coincide with a cleaner way of life. Only time will reveal if it becomes an essential—or simply another green product in a market full of them.
Who is the owner of Born Good company?
The founders of Born Good is Mohit Belani.
